An Analytical Study of Mobile Agro Advisories among the Farmers
Prabha D, Sarada Krishnan
Published: September 01, 2021.
Abstract
The study was conducted in Annur and Kinathukadavu blocks of Coimbatore district in Tamil Nadu. A total of 200 respondents were selected, it has been decided to select two per cent of the population as sample size. Variables such as social participation, contact with extension agency, mass media exposure, innovativeness, decision making ability, risk orientation, scientific orientation and profit motivation were found to be in medium level. Three-fourth of the respondents (76.50%) had not undergone any computer training. Little more than two-third of the respondents (67.50%) were using ordinary mobiles, more than fifty per cent of the respondents (57.50%) were using 2G network facilitating mobiles and two-third of the respondents (66.50%) had no internet access in their mobiles.
Keywords: Mobile Phone; Network; Advisory; Innovative; Communication; Agriculture