Sustainability in Fruit Wine Processing-Economic Benefits and Consumer Attitudes

Durgeshwary Kolhe¹ and Arshad Bhat²*
¹Student, Master of Science in Clinical Psychology, School of Vedic Sciences, MIT -ADT University, Pune, Maharashtra, India
²Assistant Professor, Institute of Liberal Arts, Amity University Mumbai, Maharashtra, 410206, India
*Corresponding Author: Arshad Bhat, Assistant Professor, Institute of Liberal Arts, Amity University Mumbai, Maharashtra, 410206, India.

Published: December 05, 2024

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Abstract  

This paper discusses the economics of sustainability and consumer opinion associated with fruit wine processing. As sustainability is gaining importance in the food and beverages industry, fruit wine manufacturers face challenges along with opportunities. The study examined how an enterprise could achieve cost savings, increase brand loyalty, and gain market access through sustainable activities such as water saving, organic production, and energy-saving techniques. Consumer attitudes have a significant role to play in successful sustainability practices. This study delves into psychological factors that limit and encourage sustainable wine consumption: environmental issues and health concerns. It investigates the role of sustainability certifications in influencing consumer confidence and purchasing decisions. Notwithstanding stated problems, this research finds successful strategies in sustainable marketing in utilizing consumer psychology for market share gains and premium price justification despite some identified obstacles: early capital expenditure commitments and mistrust with consumers' part. Looking ahead, technical breakthroughs and increasing consumer preferences will continue driving development in the sustainable fruit wine market. Producers that attain effective integration of sustainability with profitability and preserve consumer trust are likely to thrive in the developing fruit wine industry.

Keywords: Sustainable fruit wine production; Economic benefits; Consumer attitudes; Environmental conservation; Organic farming; Consumer psychology

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