Medicon Agriculture & Environmental Sciences (ISSN: 2972-2691)

Research Article

Volume 6 Issue 2

Agricultural Marketing in India: Challenges, Opportunities, and Transformations

V Basil Hans1*, Govindaswamy2 and Shankaranarayana Udupi2
1Research Professor Srinivas University Mangalore, India
2Assistant Professor of Economics Government First Grade College, India

*Corresponding Author: V Basil Hans, Research Professor Srinivas University Mangalore, India.

Published: January 25, 2024

DOI: 10.55162/MCAES.06.161

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This paper provides a concise overview of the agricultural marketing landscape in India, highlighting key aspects such as market structures, government interventions, technological advancements, and challenges faced by stakeholders. The evolving nature of agricultural marketing, marked by policy reforms and a shift towards direct marketing, is explored. Government initiatives, including Minimum Support Price (MSP) mechanisms and recent legislative acts, are examined in the context of their impact on farmers and market dynamics. The paper emphasizes the role of technology in reshaping traditional practices and the potential it holds for creating transparent and efficient market mechanisms. Challenges such as fragmented land holdings, inadequate infrastructure, and information disparities are acknowledged as critical impediments. As India navigates the path towards modernizing its agricultural marketing system, striking a balance between the interests of farmers, consumers, and market participants emerges as a crucial consideration for fostering a sustainable and resilient agri-food sector.

Keywords: Agricultural marketing; ICT; MSP; price policy; world trade