The Overview of Supply Chain Management Practices and the Performance of Marketing Channels for Agro Processing Firms in Jabalpur District of Madhya Pradesh
Laveena Sharma1*, Pradeep Chaurasiya2 and Deepak Pal3
Published: August 31, 2022
Abstract
The purpose of this study is to investigate how alternative supply chain management practices adopted by leading firms engaged in agro-processing in Jabalpur district of Madhya Pradesh impact on the performance of the supply chain. We investigate on-going changes in the supply chain using information from leading agro-processing firms and related firms who are also engaged in the agro-processing activities. The information sheds light on how the new supply chain management policies and procedures have affected the cost structures, long-term profitability and organizational viability of the system. The emergence of agro-processing firms over the last decadeor so has profoundly influenced Madhya Pradesh agriculture marketing system, and the trend is expected to continue into the foreseeable future. The efforts of profit-motivated giants to sustain a very competitive market have altered traditional production and marketing channels. Evidence suggests that the firms are competing to adopt a range of supply chain management strategies to offer quality products, a wider choice, reduced wastage, greater value for money and shorter, but more effective supply chains. The impact of agriculture supply chain (here we give special emphasis on agro-processing chain) on global and local supply chains, and its implications for actors in the supply chains have received much attention in recent years. This research study will utilize standard performance measures to compare performance of competing supply chains including Satisfaction of stakeholders, Price performance (profitability), Labour employment, Efficiency (price stability, timely delivery of orders, quality management). Information will be collected though a series of interviews with the appropriate personnel concerned in the agro-processing firms and their supply chain partners.