Identify Emotion using Neuromarketing to define Consumer Behavior
Alma Casas Frausto and Bogart Yail Marquez
Published: November 30, 2021
Abstract
At present the interest inidentify and satisfy consumer needs for this companies use various techniques such as the study of market, conducting surveys, product testing by mention a few, nowadays to get a better result precise techniques and tools have evolved a lot. Neuromarketing is one of those advances, which helps us to determine with greater accuracy and depth the preferences of the consumer. Focus on knowing conscious behavior, while the consumer buying behavior is fundamentally unconscious. Today with the help of new technologies more interest has developed in applying the methods of neurology in various areas other than medicine, that are related to human behavior, being the Neuromarketing one of the ways to investigate and know consumer behavior and decision-making purchase, thus supporting us to better understand the psychological behavior and dictate more precise actions to marketing based on the knowledge of the reactions cerebral.
Keyword: Neuromarketing; Emotion; Neuroscience; Neuron; Neural network