Artificial Intelligence (AI) Facilitated Proto-Persona Creation

Samir Kumar Dash*
Cisco Systems (India) Pvt. Ltd., Bengaluru, Karnataka, India
*Corresponding Author: Samir Kumar Dash, Cisco Systems (India) Pvt. Ltd., Bengaluru, Karnataka, India.

Published: August 16, 2024

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Abstract  

A proto-persona, which represents a target audience or user segment, is an initial or rudimentary iteration of a persona. It is a conceptual frame-work that encompasses fundamental attributes, actions, requirements, and aspirations of a cohort of users. Proto-personas are typically created early in the product development process, often based on assumptions, prior knowledge, or limited research. The limitations of the participant who creates the proto persona can compromise the quality and effectiveness of the personas, leading to decisions that are not well-informed or aligned with the needs of the users. Biases, limited perspective, incomplete information, skill level, limited resources, and communication challenges can compromise the quality of proto personas, leading to inaccurate representations of the target audience. The use of Artificial Intelligence (AI) can help improve the quality of proto-persona as well can expedite the creation process by analyzing the vast amounts of data to provide comprehensive demographic details, mitigating biases and enriching proto persona creation with di-verse insights, thus enhancing the accuracy and inclusivity of the personas. The paper provides an insight into the real-world experiment of proto-persona creation using OpenAI tuned-model.

Keywords: Design thinking; persona; artificial intelligence

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