Medicon Engineering Themes (ISSN: 2834-7218)

Review Article

Volume 3 Issue 6

Insights on the Costa QDA Technique in Business and Leadership: A Post Covid-19 Outbreak Perspective

Mfanelo Patrick Ntsobi* and King Costa

Published: November 30, 2022

DOI: 10.55162/MCET.03.096

View Pdf


Business leaders with aptitude for using data intelligibly will be able to perform better post COVID-19 outbreak era. Literature posits that organisations are required to recognize the prudent role data plays in making crucial decisions about strategic directions and ground-breaking decisions for maximising all stakeholders contribution, organisational growth, environmental, social and governance legitimacy. This is particularly pivotal during the time of catastrophic disasters or events that pose potential threats to business continuity and sustainability. While a lot has been researched in relation to Big Data, not much is available in literature regarding Big Qualitative (Qual) Data, and methods of computational approaches for transforming raw big qual data to information pieces that may produce relevant knowledge required for decision-making. This study proposes that informed decision-making will be beneficial to leaders who need to be at the cutting-edge of knowledge production within the dimension of ideation and innovation. The COSTA Technique provides researchers and organisations with real-time technological enablers, using mix-media applications and web-based approaches that provides business intelligence capabilities with high levels of efficiency and integrity to be utilised in decision making.

The proposed approach to Data-Driven Decision-Making applies the capabilities framework that focuses on five key variables in decision-making, such as data governance, data analytics, insights exploitation, performance management and data integration. The final outcome of utilizing the cloud-based COSTA QDA and technique culminates in presentation of methodologies that demonstrates how large volumes of textual data, also known and referred to as “big qualitative data” may be transformed to structured, coherent, meaningful and timely decision-making enablers.

Keywords: Big data; Big Qual; Business Leaders; COSTA Technique; DDDM; Decision-making